Reading articles about focus Groups.

To understand the concept of a ‘focus group’ and how to form and keep one I read the following articles on this post from my school’s AS Media blog, Rethinking Research.

From these 5 additional websites and blog I have realised that I had the totally wrong concept of what a focus group is and how to keep on. Before I through that you had to have the meeting at least once a week every week and I had to have around 10-15 people in the group. However this is not the case.

From reading all of this information I have learnt I now know what I have to do.

 

For example I’m have chosen to now not have my focus group meeting every week but however maybe a couple of meetings with them at the begging of the course and a few after I have created my finished magazine. The first meeting which I will have with the group I would like to fill in my questionnaire as well so that I get a true feel on what type of music they like and how they think of the music magazine industry at the moment. I would like to discuss with them about the type of questions I have asked and for why they have put certain answers as well as talking about some of the other answers I have got from others whom have answered the questions. I would also like to discuss with them about the images of my model, I will then ask the group which images they like and don’t like and then get them to say why they don’t like certain images and as a group to pick some images for my final photos to place on and in my magazine.

 

I now also know what location I should have for when we are having out group meeting. This room will have a computer with an interactive screen in front of the room so that I have easy access to showing the group members some examples of images that I want them to discuss along with any other information I want them to look at and discuss. I will also have to make sure that the room I pick is free for the time slot that I want along with it having a good seating layout so that I can arrange the seats into a U- shape so that all group members can see the screen at the front of the room along with all seeing each other so everyone can talk to each other easily.